Maier’s new Wholesale Bikini collection, which currently is making its debut, is primarily for women; but he has also included a small 12-piece men’s group.‘‘I didn’t want to do a collection for men, he explained, ‘‘just products with luxury and the right details that correspond to a way of life like mine.’’
PARIS— These are lingerie china body-conscious times, but compared to women, men are still the timid sex when it comes to intimate apparel.Most men don’t even buy their own briefs, their wives and mothers do it for them.For innovative men’s underwear and also swimwear brands, the challenge is to create products with more style and comfort which are on the same wear and care level as the majors and then convince stores and men the difference is worth it.
Signs that men are ready for Wholesale Corsets a more sophisticated approach are everywhere.The bodywear concept, where gym, swim, homewear and underwear are sold together as basic fashion, is gaining ground in men’s specialty stores.The worldwide success of the U.S. designer Calvin Klein in men’s underwear has led a score of other designers to try out the marketfrom new collections like Italy’s Alessandro dell’Acqua and the sport giant Adidas to Helmut Lang, who is expanding his underwear offer after launching his collection two years ago.
‘‘I hated shopping for sexy lingerie supplier ,’’ said the designer Tomas Maier. ‘‘They were always too bright. I never found what I liked.’’
Continue reading the main storyMaier’s suits have style, but they’re not fashion statements.He uses Lycra for well-cut basics and slightly sexy shapes. Colors like his muted olive for spring are designed to flatter the skin.The men’s range has already been picked up by top international stores like Paris’s Panoplieand Maria Luisa, Louis of Boston and Maxfields in Los Angeles, but he is not projecting rapid expansion.‘‘Most stores depend on image,’’ he said.‘‘Very few can sell items on their own.’’
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